Where the Journey Begins: A Woman at the Source of the Fish Trade

                           

Standing by the lakeshore at dawn, Mama Neema begins her day where the fish trade truly starts. Working closely with fishermen, she plays a key role in connecting the lake to the market.

Her presence at the source gives her an advantage — fresh supply, fair pricing, and strong relationships with fishing communities. Despite the challenges of weather and physical labor, she remains committed to her work.

Through this position, Mama Neema has built a sustainable business that supports both her family and local fishermen. She understands that controlling the supply chain is the foundation of success.

Her story highlights the importance of women at every level of the fish value chain — from the lake to the consumer.

Abdul Ramadhani Tanzania

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